TCL Sun Inc., Partners with VST ECS to Launch TCL MobileApril 15, 2021
Armed with a goal to re-enter and compete in the local mobile phone arena, TCL Philippines sealed its partnership with VST ECS Phils. Inc – one of the leading ICT distribution companies in the country – to bring a new wave and vast range of affordable TCL smartphones, tablets, and audio devices to the Filipino market. The appointment ceremony of the latter as the former’s official and exclusive distributor of mobile products in the Philippines took place on April 15 during the virtual TCL Mobile Media Briefing, attended by both companies’ executive management and media partners.
“TCL has always been about innovation and expansion. Starting from television business and now to mobile phones, we are continuously expanding our ecosystem of products – with our core deeply rooted to lines of connection, display, and interaction. From there, we are initiating an integrated smarter way of living,” shares Philip Xia, CEO of TCL Philippines – TCL Sun, Inc. “Here in TCL, we believe that greatness knows no boundaries and we have always been relentless when it comes to breaking barriers and exploring endless possibilities. I am confident that together with one of the country’s market leaders in local ICT distribution, which is VST ECS Phils, we will be conquering new and greater heights as we embark on another exciting journey of business expansion through our mobility products.”
“We are delighted to include TCL Mobile to our fold of impressive product portfolio. This addition solidifies our commitment to offer end-to-end solutions for practically all verticals and provide new growth opportunities for our channel partners. And as one of the pioneers in intelligent technology, I am confident that TCL will gain positive traction having been known to deliver some of the industry’s firsts such as QLED, Mini LED, THX Certified Gaming TV, to name few. We hope to raise the bar in mobile entertainment by offering products that combine innovation and affordability,” says Jimmy D. Go, president and CEO, VSTECS Phils. Inc.
“The mobile competition in the Philippines is indeed tough and it’s no surprise that almost weekly, there are new devices being launched here and there. But this doesn’t come off as a threat, rather a challenge that we are proud and confident to take as we know that we have the right mindset, products, and partners in this journey. Afterall, the very goal of this business venture is rooted to connectivity and people. We are here to bridge the gap between mid-tier market and high-performing devices that do not need to cost much. We are here to bring globally competitive products that are highly affordable and accessible to many. And with the credibility and brand image that TCL has built for the past 20 years, I know our mobile products will deliver its promise of ease and convenience to mobile users,” says Jay Guanzon, TCL Philippines’ Senior Manager for Sales Operations and Business Unit Head for Diversified Products.
Through this partnership, Filipino consumers can avail TCL smartphones and other peripheral products – including tablets and wireless earbuds – in all accredited and authorized VST ECS stores nationwide starting April 2021.
The Arrival of TCL 20 SE
Unveiled last January at the CES 2021 press conference, the very affordable TCL 20 SE finally makes its Philippine debut today. This smartphone blends a nature-inspired design with exceptional performance and affordability, offering an upgrade to handle the needs of today’s consumer, with improved imaging, solid performance, and longer battery life.
“After the successful launch of the TCL Mobile brand, 2021 will be a very important year for TCL’s business as we build on the momentum established last year and continue to grow as one of the world’s largest end-to-end global consumer electronics brands,” said Aaron Zhang, CEO of TCL Communication. “This year, our TCL-branded mobile devices highlight an increased focus on strengthening our TCL ecosystem by making 5G connectivity more affordable and accessible to people around the world, without compromising the premium features and design associated with TCL.”
The 20 SE features the latest TCL-made display and the next generation of NXTVISION, TCL’s proprietary advanced display optimization and camera technology. NXTVISION provides users with improvements to the video and image display experience, including improved SDR to HDR conversion, enhanced color calibration, and more eye safety features.
TCL 20 SE: A Cinematic Experience On-the-Go
The affordable new TCL 20 SE has all the features associated with an advanced smartphone, along with a superior video entertainment system for those looking to take their A/V experiences to the next level. Stunning video performance is delivered via a 6.82-inch, V notch display with a 90 percent screen-to-body ratio for a maximized viewing experience, along with a 20.5:9 screen ratio which provides broad, cinematic-like viewing performance in a slim form. To take further advantage of the large display, the TCL 20 SE also features a Smart Floating Window, which lets users browse the web or reply to messages while watching videos; the feature is triggered by swiping to the right or left corner and can be adjusted in size or move about anywhere on the screen.
The TCL 20 SE also provides outstanding video playback through SDR-to-HDR technology. Thanks to NXTVISION technology, color, contrast, and clarity are all enhanced while videos are being enjoyed in real-time. The smartphone’s dual speaker design also improves the audio experience—no speakers are blocked when the device is hand-held—and it is also compatible with Hi-Res Audio certification. To power all these features, the TCL 20 SE has a Qualcomm® octa-core chipset and a 5,000mAh battery. It also comes with an OTG Reverse Charging capability, making it possible to top up the battery of smaller gadgets.
While maximized video entertainment and power are the foundations of the TCL 20 SE, the device’s quad rear camera comes with AI-powered color portrait and sky enhancement features, which are designed to automatically detect the intended subjects and adjust the background for more epic shots. Additionally, the new AI Object Eraser can clear out people or objects in the background.
The TCL 20 SE will be available this April 2021 in Nuit Black and Aurora Green across multiple store outlets in the Philippines.
TCL Multi-Screen Collaboration
As another benefit of TCL’s deep vertically integrated ecosystem, the company will introduce its upcoming multi-screen collaboration efforts between select TCL 20 Series smartphones, tablets, televisions, and PCs at CES 2021. Through simple wireless connections like Bluetooth, Wi-Fi, or NFC, TCL will make it possible to seamlessly transfer files and multimedia from one device to another; fuse your phone to your PC for quick and easy multi-tasking or cast your smartphone screen to larger displays like tablets and televisions. More details to come later this year.
TCL 10 5G Takes Center Stage
Aside from the affordable TCL 20 SE, the partnership of VST ECS and TCL Sun Inc., brings in one of its 5G enabled device to the Philippines, the TCL 10 5G. This premium, yet affordable Android device will leverage the company’s self-curated visual technology called NXTVISION. This mobile phone is also a 5G-capable model, with improved imaging, and refined battery life.
“As one of the world’s leading consumer electronics brands, expanding the TCL brand into the mobile space ensures that we are one of the only global manufacturers that offers a fully integrated ecosystem of smart products in virtually every aspect of your life,” said Kevin Wang, CEO of TCL Industrial Holdings. “This makes it possible for us to provide our customers with a wide range of products capable of working seamlessly together and do so more affordably than everyone else.”
Embodying the company’s mission to “Display Greatness,” the TCL 10 5G takes advantage of TCL’s tightly integrated ecosystem by using TCL-built screens and TCL NXTVISION, a proprietary advanced display, and camera visual technology. TCL’s advanced display generates cutting-edge color accuracy, making it indefectible to notice the difference between real-life and screen images.
TCL 10 5G: Delivering 5G Technology to Every “Juan”
The company’s first 5G-enabled smartphone, the TCL 10 5G is designed to bring the benefits of 5G connectivity to consumers looking for something modern and affordable. Powered by the Snapdragon 765G 5G Mobile Platform with the Qualcomm® Snapdragon ™ X52 5G Modem-RF System and the 5th generation Qualcomm® AI Engine™, the TCL 10 5G supports increased data bandwidth for faster uploads, downloads, and upgraded Wi-Fi connection stability with Qualcomm® FastConnect™ 6200 mobile connectivity subsystem. The TCL 10 5G comes with a large, modern 6.53-inch FHD+ Dotch™ display, providing an impressive 91 percent screen-to-body ratio.
“The 5G era is now around the world, and it is opening up a new round of technological revolution which will fundamentally enrich how we live our lives,” said Alex Katouzian, SVP and GM, Mobile, Qualcomm Technologies, Inc. “Qualcomm Technologies and TCL have maintained a close and strong collaboration for a long time, and we are excited to see TCL select the Snapdragon 765 5G Mobile Platform for their very first 5G smartphone. The Snapdragon 765 integrates 5G connectivity and Artificial Intelligence, which will help TCL 10 5G bring remarkable 5G capabilities and life-changing experiences to more consumers worldwide.”
On the back, the TCL 10 5G sports a quad-camera setup that includes a 64MP high-resolution main camera, a 118-degree ultra-wide-angle camera, a macro camera that lets users take super close-up shots at only 2cm away, and a depth camera for professional quality photos with Bokeh. The TCL 10 5G’s front-facing 16MP camera ups the selfie game with its 4-in-1 big pixel technology that automatically combines four pixels into one to produce brighter selfie photos and improve low-light capabilities.
Additionally, the TCL 10 5G comes with a large battery boasting a full day of phone use and Quick Qualcomm® Charge™ 3.0 fast charging technology. It also features On-the-Go Reverse Charging, turning the phone into a portable power bank to charge smaller devices or help a friend in need if their device is low on battery. The TCL 10 5G will be available across multiple store outlets in the Philippines starting April 2021.
TCL Smart Experiences: The New Standard for Smartphones
Leveraging TCL’s display expertise and fully integrated ecosystem, TCL 10 5G is packed with easy-to-use features and shortcuts so users can share content seamlessly and customize their smartphones to match their unique lifestyles:
- Dynamic TCL UI: TCL knows everyone uses their phones differently. The TCL UI offers lively interfaces, intuitive interaction and customizable features for additional ease of use.
- Eye Comfort Display: With the user’s vision health in mind, TCL makes it easy on the eyes with eye care modes such as Adaptive Tone, Reading Mode and Eye Comfort Mode to help provide the best viewing experience regardless of lighting conditions.
- Smart Key: Access commonly used apps and features with a dedicated, customizable button. The button can be customizable in three ways – single, double, and long press – to activate apps such as the camera or Google Assistant, as well as functions such as cleaning up background apps.
- Super Bluetooth: Push the limits of audio-streaming by connecting up to four Bluetooth speakers or headphones to share music with friends for the ultimate dance party (or silent disco party).
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