Rokid Smartglasses Launches in Germany
June 18, 2026Rokid, a global pioneer in augmented reality (AR) and artificial intelligence, today announces its official entry into the German market and Europe, marked by a launch event in Munich and the launch of its dedicated e-commerce website for German consumers. Earlier this month, Rokid also participated in Hannover Messe, where media, prospects, and business partners engaged directly with the brand and experienced its latest innovations firsthand—laying the groundwork for its expansion into Europe’s largest economy.
“Germany represents a key market for Rokid as we continue to expand our global footprint,” said Zoro Shao, Global General Manager at Rokid. “Following the strong engagement we saw at Hannover Messe, we are excited to deepen our presence here and connect with local users, partners, and innovators who are shaping the future of technology.”
At the heart of the launch are Rokid’s flagship products: Rokid Glasses and Rokid Ai Glasses NEO. Designed to seamlessly integrate artificial intelligence into daily workflows and real-world environments, these devices represent a new category of wearable computing—combining AR display, voice interaction, and advanced AI capabilities.
Rokid Glasses are positioned as the AI productivity leader for global professionals. Featuring a dual-eye AR display, real-time translation and transcription, and a multi-LLM AI assistant supporting platforms such as GPT and Gemini, the glasses enable users to access information, communicate across languages, and manage workflows hands-free. Built on the Qualcomm AR1 platform, they deliver enterprise-grade performance in a lightweight, 49g design.
Complementing this offering, Rokid Ai Glasses NEO provide a display-free, voice-first experience designed for everyday use. With support for 12 languages in voice interaction and translation across 89 languages, the NEO model serves as an accessible AI companion for daily tasks, travel, and content creation—further advancing Rokid’s vision of inclusive and human-centered technology.
Both products are powered by Rokid’s Open AI Ecosystem, the world’s first platform enabling smart glasses to support multiple large language models without ecosystem lock-in. This approach allows users to interact with different AI engines freely, creating a flexible and globally accessible AI experience.
“The future of computing is wearable, intelligent, and seamlessly integrated into our lives,” added Zoro. “With our open ecosystem and multi-LLM approach, we are not just launching products—we are enabling a new way for people to interact with AI in a more natural and empowering way.”
The Munich launch event featured live demonstrations, hands-on product experiences, and opportunities for media and partners to explore real-world applications of Rokid’s technology across business, travel, accessibility, and everyday productivity scenarios.
Rokid’s entry into Europe market comes at a pivotal moment for the wearable AI market, as advancements in processing power, connectivity, and AI capabilities accelerate the adoption of smart glasses worldwide. With its lightweight design, powerful features, and open ecosystem, Rokid is positioned to set a new standard for AI-powered personal computing.
With its expansion into Europe, Rokid continues to advance its mission to “Leave Nobody Behind,” bringing intelligent, accessible, and human-centered technology to users around the world.
Price, availability, and Prime Day Deal
The Rokid Ai Glasses (with display) retail at €699, while the Rokid Ai Glasses NEO (including the Capsule Battery) will be available at €449.
Customers can get up to a 36% discount when they purchase any Rokid smartglasses during the Amazon Europe Prime Day Deal, running from June 17 to 30, 2026. Customers will only need to input the coupon code PD2026 at checkout to avail the discounted price.
Rokid’s Prime Day lineup on Amazon Europe
Rokid Ai Glasses Style: €254.15
Rokid AR Spatial: €488.00
Rokid Max 2: €319.00
Rokid Joy 2: €347.39
Rokid Glasses: €639.00
